Dear Pepsi Co.,
I'm not a big soda drinker so imagine my surprise when you changed your logo. Very modern, dark navy blue with the white and red (some people say the new logo looks like Dick Cheney's sneer, others say it looks like Obama's logo, take your pick) and a new font. Very slick. So slick, in fact, that it almost distracted me from the fact I was now buying an 8 pack instead of the ubiquitous 12 pack. Excuse me, an 8 pack? For almost the same price as a twelve pack? Well, to be frank with you I felt a little sucker punched. Is the cost of high fructose corn syrup going up? Or is it so people don't feel so bad drinking crack in a can if they only buy a 8 pack? Maybe you're in cahoots with those stupid high fructose corn syrup is fine in moderation commercials? The whole... "Here we will give you less soda to puchase so you won't feel guilty consuming our refreshing and tasty beverage. It's actually fine to drink because it's only a moderate amount of corn syrup that we have handily pre-packaged for you." line of reasoning. (like 100 calorie snack packs) Actually I just read the pr letters you are sending to people who are complaining about the new 8 pack...
Here's a sample...
"Our consumers tell us that the 8-pack and 18-pack sizes are good options. It would allow them to stay within a certain budget, and in some households, still be able purchase a variety of flavors for their family."
UGH. I guess you take us for a bunch of suckers. Actually I know you do because the cashier at the grocery store said the box is cute, easier to handle and store in the fridge. She failed to notice that you were getting ripped off. That's stupid. Me? I'm not falling for it. Oh and the ability to purchase a variety of flavors for the family? That means you have to buy more crack in a can for your family which definitely is not staying within a certain budget. Times are tough and you are actually making more money by suckering people into buying less.
Pepsi You Suck,